An Overview
In 2021, I connected with my client DCM Advisors, a new entrant into the Asset Management world, a company that had not invested a great deal into their online experience. With a clunky website that didn't instill trust in prospects, it was clear that in order to secure investments, DCM would need to re-think their strategy and focus more on digital.
The Challenge
- General lack of online presence on Google, LinkedIn, and Web
- Poorly Designed Website that needed upgrading
- Non-existent Design System
The Solution
- New website that instills trust in prospects
- Dedicated Webpages for Mutual Funds and Separately Managed Account products
- Organized Design System
![](https://assets-global.website-files.com/662e7a6ffde4cba57d769130/66369187ea163d9bb2e31dfc_Screen%20Shot%202024-05-04%20at%2012.49.30%20PM.png)
![](https://assets-global.website-files.com/662e7a6ffde4cba57d769130/66369addea163d9bb2eb8207_Screen%20Shot%202024-05-04%20at%201.29.54%20PM.png)
![](https://assets-global.website-files.com/662e7a6ffde4cba57d769130/6636b205448c431fa482daea_simplicity.jpeg)
Design System Used
![](https://assets-global.website-files.com/662e7a6ffde4cba57d769130/662e7a6ffde4cba57d76920a_Screenshot_2023-11-14_15-55-32.png)
Competitive Analysis and Reference Designs
I researched websites for Asset Management institutions and Fund Companies, and started to piece together the underlying requirements for a trustworthy Fund Webpage. Referencing JPMorgan Asset Management, I reverse-engineered the proper components required to build DCM's Fund page, and began prototyping in Figma.
![](https://assets-global.website-files.com/662e7a6ffde4cba57d769130/662e7a6ffde4cba57d7691fb_Screen%20Shot%202023-10-26%20at%202.43.40%20PM-min.png)
Designing an Effective Fund Page
![](https://assets-global.website-files.com/662e7a6ffde4cba57d769130/662e7a6ffde4cba57d7691fc_Screen%20Shot%202023-10-26%20at%2011.48.42%20AM-min.png)
Project Reflection
Ultimately, this project taught me how to work with a multinational team in different time zones and honed my time management skills. It also allowed me to better understand the needs of corporate clients and their end users who expect a much more professional feel to the design, as this is especially true in the fintech space. In the future, I would like to explore more creative ways to infuse my own passions into the project without compromising on the needs of the client.
![](https://assets-global.website-files.com/662e7a6ffde4cba57d769130/663693ea43bb31c0226b4ca5_wd.jpeg)